- What’s the big idea – for presentation: in 20 words or less. Add the ‘what’s at stake’
- Watch the iPhone announcement
- Less verbiage on decks – Apple
- Intros are important, so is the conclusion
- Structure is key
- Headline first
- Bring all three elements together with an example
- Look at the slides from lesson (9/7)
- Change Management by Kotter(https://www.kotterinc.com/8-steps-process-for-leading-change/):
- Create a sense of urgency – help others see the need for change through a bold, aspirational opportunity statement that communicates the importance of acting immediately
- Build a guiding coalition – a volunteer army needs a coalition of effective people – born of its own ranks – to guide it, coordinate it, and communicate its activities
- Form a strategic vision and initiatives – clarify how the future will be different from the past and how you can make that future a reality through initiatives linked directly to the vision
- Enlist a volunteer army – large-scale change can only occur when massive numbers of people rally around a common opportunity. They must be bough-in and urgent to drive change – moving in the same direction
- Enable action by removing barriers – removing barriers such as inefficient processes and hierarchies provides the freedom necessary to work across silos and generate real impact
- Generate short term wins – wins are molecules of results. They must be recognized, collected and communicated – early and often – to track progress and energize volunteers to persist
- Sustain acceleration – press harder after the first successes. Your increasing credibility can improve systems, structures and policies. Be relentless with initiating change after change until the vision is a reality
- Institute change – articulate the connections between new behaviors and organizational success, making sure they continue until they become strong enough to replace old habits
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