Good strategy is a design that coordinates actions of all the different areas and functions of a corporation and focuses on leveraging the firm’s advantage, that also has coherent action. The kernel of good strategy is comprised of Clear and careful diagnosis of the problem to simplify the complexity of the problem, insightful and compelling guiding policy, the overall approach to solve the problem, and a set of coherent actions to achieve the guiding policy. A strategy is an integrated, overarching, externally oriented concept of how a firm will achieve its objectives. Strategy answers the ‘how’, while the mission statement should answer the ‘why’.