The first question strategists should ask is what is the firm trying to do? What do they want to do? From there, it’s important to identify the key sources of success (BTW – A lower price is not a sustainable competitive advantage. It has to be backed up with a sustainable cost structure to be sustainable).
Strategic Logic should account for:
- Identifying key advantages
- Test advantages
- Identifying threats to advantages
- How can we leverage and exploit our advantages for improved growth and profitability